Flybuys’ impending brand relaunch was all about making it cool AF to GAF (Give a Flybuys) about Australia’s biggest rewards program. And we knew from some heavy research sessions our member base was missing a core demographic in the under 40s.
Enter Instagram. A previously untapped resource for Flybuys, I worked with the Social Lead to help define our launch and ongoing content plan.
Starting with a 9-square series to intro our brand reps and looking to celebrate member savviness at every turn, the account grew to a 6,000-strong following in six weeks