flybuys: The Bye-Buys Countdown
October 2019, CHE Proximity

BRIEF:
Encourage flybuys members to book limited-time offers with flybuys travel.

APPROACH:
The project’s USPs included loss-leading price points, eye-watering BONUS POINT offers and the fact members only had one week to grab a deal before it expired. Ergo, The Bye-Buys Countdown.

Media spend focused heavily on social and digital channels, so I worked in with a Senior Designer and junior creative team to refine a visual device that would drive urgency.

We settled on a device cycling through a series of shots, all chosen to elevate the brand beyond its perception as a budget travel supplier. 

With concept approved in the first round, I went on to oversee the roll out of more than 100 assets across social, digital, owned and partner channels during the 12-week campaign duration.