Make Michael Hill the destination for diamond purchases, by democratising the process of buying an engagement ring.
Buying a bridal piece is an overwhelming process. It’s something most people know next to nothing about. But as one of the most important purchases they’re ever likely to make, concerns around choice, quality and price tend to be sky-high.
In collaboration with account services, we pitched and produced The Bridal Guide: a beautifully crafted, printed book to walk customers through their big decision. Complete with advice pieces, a style guide, core collections and warranty details, it provided all the answers someone might need before popping the question.