Flybuys members aren’t shy about wanting to hack more points from the system.
And the new brand platform – Give a Flybuys. Take more. – is all about giving them the tools to do it.
I set about overhauling content across the program’s onboarding eDMs. So new members had the inside word on points collecting from the get-go.
Then, it was onto upgrading the monthly Points Tracker eDM from a simple balance statement to a hyperpersonlised, editorial-style send – shaped by a member’s specific data points.