Joe Hill Creative Director, CHE Proximity (now ECD at whiteGREY) Of all the writers I have worked with in advertising contexts, Sophie Laverick is without peer in her mastery of tone of voice. I’m cutting to the quick here because this is central to her value. Combined with her broader creativity, powers of persuasion, attention to detail and incredible work rate, it defines a unique talent. Sophie can craft the voice of any brand with more of fidelity to their goals and ideals, more clarity, and more humanity than just about anyone. If there was a department of Tone of Voice, Sophie would head it up. In the absence of this department, Sophie should be considered someone whose contribution as a whole is both remarkable and disproportionate, ongoing.
Matt Wilcox Head of Strategic Design, CHE Proximity I’ve worked with Soph on a number of projects and have always been impressed by her work ethic, willingness to ask questions and learn and the exceptional quality of her work.
Soph has quickly become my go-to person when it comes to digital content and UX writing (a highly specialised and sought after skill-set that Soph has taken upon herself to develop further). She’s also the first person I suggest whenever we’re planning a project and assembling a team. To summarise: she’s great at what she does and is great to have around.
Anna Horan Head of Editorial and Social, CHE Proximity (now Head of Content and Engagement at Melbourne International Arts Festival) Sophie is not only the go-to for many people within the business, whether it comes to copywriting or UX expertise, but she is also someone I have come to trust immensely. No matter how tricky the brief or difficult the client may be, her work is of a standard not many can measure up to.
David Cooper Technology Program Director, CHE Proximity When looking for a partner on the digital writing side, Sophie is always my first preference. Time and time again, she has been both a strategist and writing partner to ensure our work is the best it can be. As a result, clients request Sophie for all of our work and often share her projects around their businesses as a template for how to execute great content. There is a pattern of excellence that surrounds Sophie that clients are acutely aware of.
Jamal Cassim Client Partner, CHE Proximity (now Founder at untangld) Soph has great craft skills, making her an absolute copywriting go-to; quickly grasping the intent of the brief and also the tone of each brand. She is also a really good operator and has had excellent feedback when in client environments, receiving glowing feedback for her thorough research, professionalism in the room and the quality of the content she produced.