With more than 8 million members Australia-wide, Flybuys has access to an unreal amount of shopper data.
And they needed a brand new B2B website to help them take their unique insights to market.
I teamed up with a UX designer to wireframe out the entire site and cement the information architecture, before aligning the messaging hierarchy to templated modules for ease of build.
From there: copy, copy, copy. Articulating complex capabilities in not-so-complex terms; wording up case studies; tinkering with contact form microcopy, and more.